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Review Papers, Communication Science, Portugal, Volume 9 Issue 12, December 2020
1246 - 1250Storytelling in Brand Building
Ana Oliveira | Teresa Gouveia [2]
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Downloads: 50
Review Papers, Communication Science, Portugal, Volume 9 Issue 12, December 2020
815 - 819The Engagement between the Brand and the Customer: Relationship Marketing as the New Paradigm
Catarina Pimentel | Teresa Gouveia [2]
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